Soon, if ChargeAll succeeds, there will be charging stations that are ubiquitous as ATMs. Jeffrey Manganis, the founder of ChargeAll, has designed kiosks that hold mobile devices and charge them, without requiring cords. He wants them in fast-food restaurants, shopping malls, and envisions business-savvy companies offering free charges in exchange for surveys or in-store purchases. The branding opportunities around free – or at least incentivized – charges are almost limitless, and if this, or something similar, comes to pass, brands should consider media strategies around interactive charging campaigns.
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