Though Google bought Waze – the social mapping, traffic, and navigation app – some time ago, the two are now sharing their respective features for the first time. The Google Maps app for iOS and Android will feature real-time incident reports from Waze users in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US. In the Waze app, Google Search will now feature prominently, and Google Street View is now accessible within the Waze Map Editor. As the two apps continue to fuse it will be interesting to see if they can combine to be greater than the sum of their parts.
Some NYC subway stations are about to receive a functional boost in the form of interactive subway maps designed by Antenna Design, the firm also responsible for the ubiquitous MetroCard vending machines. The tall (6 foot, 4 inch) screens will also serve up advertising administered by CBS Outdoor and Control Group, providing an opportunity for savvy advertisers to serve interactive ad experiences to a captive audience during the (hopefully) short wait on the platform. The primary purpose of the screens is to provide information to travelers, so ads may be suspended with a simple tap. The program is expected to remain in beta through 2015 at 16 of the busiest stations in MTA’s system.
The same reason google maps is important to marketers on your phone is why it is important in a car dashboard.
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