E3 – Hits and Misses

E3 2009 is my fifth E3, though I managed to miss the recent “awkward years.”  While the rumor was that this E3 would return to prior glory, I’ve been a bit disappointed – the show is much more guarded than in years past.  The press conferences on Monday and Tuesday had some neat surprises, but few of those surprises managed to make it out to the show floor. Continue reading “E3 – Hits and Misses”

Microsoft’s new “decision” engine


Microsoft has launched “decision” engine Bing (currently in beta) as an agreeable new choice for Web searchers.  Claiming Bing was designed to help people find the right information that can help them in making decisions, Microsoft passed over the term “search engine” for “decision engine.” With an index of  five million pages (Google reports indexing over eight billion) and seemingly relevant results, searchers have given this much anticipated update to Microsoft LIVE Search a warm reception.
Continue reading “Microsoft’s new “decision” engine”

Trying to make a tweet

(ExecTweets)While the “what do I need Twitter for?” refrain is still being sung from coast to coast, and as the micro-blogging service still struggles to find its business model, others are quietly finding ways to capitalize on the enormous success of Twitter in the marketing realm. Hats off to Microsoft, McCann Worldgroup and Federated Media (the Lab is a fan of all y’all) who announced a new partnership called “ExecTweets.”

Mark Ruxin, Chief Innovation Officer at MWG says the collaboration “is an effort to create a destination publishing platform for Microsoft targeted at Business Decision Makers looking to glean real-time business insights from leading Fortune 500 executive level Tweeters, and prominent technology executives.” Not to mention building loyalty with a brand in an intimate, addictive environment. (Turns out Jennifer Aniston broke up with John Mayer after discovering his loyalties to Twitter were stronger than the bonds of love between them, so watch out!)

Meanwhile, Twitter appears not to be sure what hit them, Continue reading “Trying to make a tweet”

Why telematics isn’t more popular

Hyundai/Kia prototype (by Fatcontroller via Flickr)As I sat at my gate last week, awaiting my flight home from Las Vegas CES 2009, I overheard other CES-ers recounting their experiences at the consumer tech summit.  Some commented on attendance while others mentioned the cool new stuff from industry stalwarts like LG and microsoft.  It made me long for the day that changes in the telematics space could create the same kind of buzz as the TV’s do.

Certainly this year was not that year. Continue reading “Why telematics isn’t more popular”