CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for both marketers and CNET. The findings are based on aggregated evaluations of thirty-six shoppers at a leading consumer electronics retailer, including pre and post-shopping interviews, in-store observation and physiological stimuli recording methods. Each participant was a well-informed consumer electronics shoppers and existing CNET user.
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