Pepsi Puts Snapcodes On Bottles To Engage Fans With Filters, Games & Sweepstakes

What Happened
Pepsi is adding a bit of interactive fun to its packaging by printing Snapcodes on the bottles of its coke products. For a limited time this summer, customers can use the Snapchat app to scan the codes and unlock exclusive selfie lenses, geofilters, as well as a Pepsi-themed mini-game. By playing the mobile game, they can also enter a sweepstakes to win weekly prizes such as gaming consoles or a trip to Lollapalooza.

What Brands Need To Do
Snapchat first introduced the Snapcodes in 2015 to let users add each other without having to type out usernames. Soon, brands like Sprite, FOX network, and Universal Pictures started featuring customized Snapcodes in their billboard ads and packaging to drive mobile users to check out more branded content on Snapchat. This Pepsi campaign is the latest example of how CPG brands can use Snapcodes to spice up their packaging. More brands should consider experimenting with new technologies such as augmented reality or Facebook’s updated Messenger codes to add an interactive digital experience to their products to further engage with customers.

 


Source: PR Newswire
Header image courtesy of Pepsi

Canadian Coke Uses AR To Add Spotify Music To Bottles

What Happened
As part of a returning marketing campaign Play a Coke, Coca-Cola and Spotify is teaming up to offer Canadian consumers a unique product experience. Customers are encouraged to download a special mobile app and use it to scan the special a promotional label on a Coke or Sprite bottle, which would unlock one of 189 themed-Spotify playlists such as BBQ Time and Nothing But Net. Users can browse through different playlist by rotating the bottle in their hand, making it an interactive AR experience. Coca-cola says thirty million such bottles are expected to ship for the Canadian market during this campaign.

What Brands Need To Do
Last summer, Pokémon Go introduced mobile AR technology to mainstream consumers, but brands are only starting to explore the possibilities that AR marketing brings. This is the latest example of how brands, especially CPG brands, can leverage AR technology to add interactive experiences to products and deliver a rich customer experience. Such a mobile-based interactive experience offers an easy way to introduce AR technology to your brand’s digital assets and deliver an engaging customer experience. Brands should take advantage of this trend to experiment with camera-enabled AR interfaces and interactive experiences.

If you’d like to get some help to figure out how augmented reality can enhance your customer experience and drive new opportunities for your brand, or simply to try out the HoloLens demo we have to experience the transformative power of AR, please contact our Client Services Director Samantha Barrett (samantha@ipglab.com) to schedule a visit to the Lab.

 


Source: VR Focus

 

You Can Play Music From “Guardians Of The Galaxy Vol. 2” With New Doritos Bags

What Happened
In a cool case of brand tie-ups, new bags of Doritos will come with a limited-run packaging that will play you the music from the upcoming Marvel movie “Guardians of the Galaxy Vol. 2.” The bags, equipped with a digital player interface that emulates a cassette tape deck as well as rechargeable batteries for repeat listening, will start to roll out this Friday via Amazon and Doritos.com to promote the movie’s premiere on May 5. Besides, Doritos has also launched a Guardians-themed reward program in which consumers can redeem various prizes by using the codes included on the packages.

What Brands Need To Do
Advances in packaging technologies have made it possible for CPG brands to incorporate new kinds of interactive experiences to their product packages. The first Guardians of the Galaxy was a surprise hit in 2015, and Doritos is smart to capitalize on the cultural relevance of the movie and excite fans with unique tie-in products. More CPG brands should take notes and experiment with packagings to engage with customers.

Last year, we worked with haptics tech startup Novalia to create a limited-edition “Remixer” package to promote Hershey’s TAKE5 snack bar. The special packages allow customers play DJ and create their own unique tracks with no apps required. If you’d like to talk more about bringing innovation to your packaging design, please contact our Client Services Director Samantha Barrett (samantha@ipglab.com) to schedule a visit to the Lab.

 


Source: Billboard

Header image courtesy of Doritos

Tostitos’ Sensor-Laden Bag Can Tell If You’ve Been Drinking And Call You An Uber

What Happened
Tostitos, a Fritto-Lay brand, is created an interesting take on CPG packaging with a limited-edition “Party Safe” bag that comes with a sensor to detect mall traces of alcohol on a person’s breath. Created by Goodby Silverstein & Partners, this special Tostitos bag will display a red steering wheel, along with an Uber code. Equipped with near-field communication (NFC) technology, the bag also let customers tap the bag with their phone to request an Uber ride. If they do so during and after the Super Bowl game, they will also receive $10 off courtesy of Tostitos and Mothers Against Drunk Driving.

What Brands Need To Do
This is an interesting example in how CPG brands can experiment with packaging to deliver added value to customers. In a similar vein, last year we worked with Hershey’s and created a “Remixer” package for its TAKE5 snack bar. Powered by the haptics technology from Novalia, the package lets customers play DJ and create their own unique tracks with no app required.

If you want to learn more about how you can leverage new technologies such as biosensors, AR, and haptics to transform your product packaging into an informative or interactive customer experience, please reach out to our Client Services Director Samantha Holland (samantha@ipglab.com).

 


Source: AdWeek