For years, the Super Bowl has become the essence of TV advertising – the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. Thereâ€™s even an opportunity for buzz around network rejected ads. This week, GoDaddy invited consumers to view their banned ad on their site, while the attention and reach for the rejected ad for the gay dating site Mancrunch.com may garner even more attention than if it had aired (without the hefty three million dollar price tag).
Although some large brands such as Pepsi have opted to skip Super Bowl ads in favor on online campaigns this year–a move which has probably earned Pepsi as much or more attention than if they had participated–others have opted to best take advantage of the surge in online consumer interest in their ads. Social media users can share, forward, discuss, critique, rate and review the ads at live chats, twitter games, You Tubeâ€™s Ad Blitz, USA Todayâ€™s Ad Meter, and many other sites. Continue reading “Super Bowl ROI, more social than ever”