For the first time, J.Crew’s at-home catalog subscribers won’t be the first to look at the brand’s September issue. This year, the first fall issue will appear to J.Crew’s Pinterest followers before the catalog reaches homes. For a company that didn’t have a social media department until a month ago, it’s a bold move; indeed, it’s the first clothing brand to debut its catalog on the social network, although many other brands debut their print and TV campaigns on Facebook and Youtube. In addition to Pinterest, J.Crew will release a short online film series on monogramming on August 21st, and it will also use Instagram to promote its in-store style sessions. The company has come a long way in its first year of social strategy.
Tag: PINTEREST
Pinterest Sends Users Emails When Pinned Item’s Price Falls
Pinterest continues to prove itself as a valuable e-commerce platform, and today it took another big step forward in the pinterest-as-purchasing medium. The social network is now sending email updates when a user’s pinned item drops in price, building off of the May release that provided users with information about pricing and availability of pinned items. There are no customization options as of yet – it’s presently just an opt-in or opt-out preference setting – but expect to see the service built out in the coming months. In combination with Pinterest’s already commerce-ready platform, the world of social purchasing continues to burgeon.
Pinterest Hits 70 Million Users
A new study released today from Semiocast revealed that Pinterest has over 70 million users, and that 45% of new users from June were from outside the US. International users are quickly joining the social network, and these users could surpass the total American user-base in 18 months. Users in the US are far more active than international users, however, with 79% of users who pinned, repinned, or liked a pin during June 2013 hailing from the US. This means that although users are joining up abroad, the most active Pinterest users remain in the US.
Report: Facebook, Pinterest, Twitter Drive As Much In-Store Purchase As Digital
According to a new report by Vision Critical, Facebook, Pinterest, and Twitter drive as much in-store purchasing as online purchasing, but affect purchasing behavior in different ways. The research gathered 5,900 responses to online surveys to determine how social media influences a consumer’s path to purchase. Facebook was best for motivating customers to make purchases offline and online, while those who purchased after viewing on Pinterest hadn’t thought of making that purchase until viewing the item on the network. Ultimately, technology items – after being recommended to users – are most frequently purchased directly as a result of a recommendation from a friend or social network.
Nordstrom Highlights Product Popularity With Pinterest
Many restaurants use Yelp or Zagat stickers as validations of their quality – displaying reviews on their windows functions as social evidence for customers looking for a dinner. Nordstrom is hoping that they can create an equivalent system for retail commerce via Pinterest. The store is tagging some of its most pinned items with the Pinterest logo in-store. It’s a way of telling customers that people want the product, as well as a way of indexing its digital popularity. The company has posted photos and instagrams of the experiment; so far its only in select stores, but it will be interesting to hear from customers in the near future whether or not they are more likely to purchase a Pinterest-tagged item.
Pinterest Introduces Rich Pins
Pinterest today announced the introduction of Rich Pins, which provide users with additional information about an item they view, putting the viewer in a better position to make a purchase. There are three types of Rich Pins: Product pins offer real-time pricing and availability, and Pinterest has already partnered with eBay, Home Depot, Modcloth, Nordstrom, Urban Outfitters, and more. Recipe pins allow brands to provide information like cook-time, ingredients, and servings on recipes they share, with brands like Bon Appetit, Chobani, and Epicurious already on board. Movie pins indicate things like content ratings, cast members, and other information that’s designed to provide a new layer of information about the movies. In total, these pins position Pinterest very well to face brands and open its doors to further marketing strategies; it’s the move the industry has been waiting for.
HelloInsights Becomes Pinterest Marketing Agency HelloSociety
Last November, L.A. startup Science Inc founded HelloInsights, a Pinterest-specific marketing analytics service. Five months later it’s called HelloSociety, and is a full-service marketing firm dedicated to generating client revenue on Pinterest – a figure that the agency says already hovers around $30 million. HelloSociety is now comprised of a five-part product suite, which includes HelloPartners, a public-relations based service, HelloBuzz, a Pinterest contest platform, HelloCreative, a toolset for pin creation, and HelloManager, which manages the accounts. To date, there have been 3 million signups with campaigns involving companies such as Jack Threads, HauteLook, and Homes.com, and – according to the company, 700 of these campaigns have been successful, arguably proving what a powerful tool Pinterest can be if used correctly.
The Problem With Pinterest
Image-based platform Pinterest can drive a lot of brand interest as users share upwards of 250 million photos a day, most of which include wedding dresses, sweets, makeup and more wedding dresses. Brands can also gain a lot of insights into their audience and which images are most engaging. But there’s a catch. Pinterest is a blackbox for marketers without a public API. As a result, an entire cottage industry has surfaced with companies like Pinfluencer and Triple Lift which crawl the site to collect some of this data. We anticipate brand tools coming to the site, but until then, you’re best bet is giving these guys a call.
The Pinterest-ization of the e-commerce experience — Tech News and Analysis
Pinterest’s Effect On Ecommerce Sites
