Read original article on: AdWeek
Back in February, Twitter started delivering ads to third-party websites and apps in a move that granted it access to a wider audience. Now, Google’s mobile search has become the latest place where tweets are showing up, as the search giant continues to look to social media for more real-time updates.
Such a partnership makes it harder for brands to control the conversation as audiences may now be exposed to brand-related social chatters. Therefore, it is important for brands to figure out new SEM strategies for more effective and relevant marketing on Twitter.