Target is expanding its branded discount shopping app Cartwheel to help customers save even more at checkout. Through a partnership with Quotient, a third-party provider of digital coupons from manufacturers, Target shoppers can now enjoy steeper discounts on a wider range of products. Moreover, the app is able to receive communication from the beacons that Target is installing in their stores, allowing the retailer to serve customers with contextually relevant information and brand messages.
What Retailers Need To Do
Adding support for digital coupons should attract more budget-conscious shoppers to Cartwheel, which Target says is already “used by millions.” Cartwheel not only provides Target with a valuable sales channel to reach mobile shoppers, it also lays a solid foundation for Target’s beacon initiative. More retailers should consider developing similar mobile commerce channels to engage today’s connected shoppers.
For more information on how brands can modernize their user experiences to better engage with shoppers, check out the Boundless Retail section in our Outlook 2016.
Yesterday, national retail chain Target announced that it would begin testing beacon technology in 50 of its stores across the country. The company plans to use the technology to send offers and customized recommendations to customers who opt-in for the beacon-triggered notifications within the Target iOS app, and soon on Android.
What Brands Should Do
Retail and CPG brands can benefit a lot from the timely reminders and personalized offers that beacon enables. It would be smart for those brands to get on board early with the test program to start experimenting with this hyperlocal marketing tool. It’s also crucial for brands that have Target as a sales channel to make good use of the in-store behavioral data the beacon program could provide so as to better understand shoppers.
Image courtesy of Target.com
Target has released another series of grocery ads that parody high fashion spots, advertising products like oatmeal and baby wipes in an over-stylized, humorous way. It looks like there starting to embrace their “Tar-shay” nickname; a pretty smart idea for the big retailer.
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