With today’s ever-shifting technology landscape, a new breed of marketing executives—the ones that are equally adept at marketing and technology—are finally getting the recognition it deserves. Sometimes labeled chief marketing technology officers (CMTO), these are the individuals who educate agencies on emerging marketing technology and equip them with the tools needed to engage today’s always-on customers. As crucial players in the future of marketing in our increasingly digital world, CMTOs are quickly becoming invaluable assets to any agency.
The rapid growth of South by Southwest’s Interactive portion is raising concerns over the event’s ability to effectively launch new tech startups. 28,000 attendees are expected at this year’s portion, a jump of 9,000 people from just two years ago. The festival has formed a tradition over the last five years of providing promising startups with a large-scale launch platform, and the model worked for current mainstream hits Twitter and Foursquare. With no early favorite emerging before the festival, concerns have been raised that the sheer scale of the festival may prevent any single entity from emerging as a fast favorite, taking away much of the saturation effect that launched favorites in previous years. Of course, we’ll only know what emerges next week as SXSW runs its course for 2013.