Watch founder/CEO of VR content network LittlStar Tony Mugavero talk about how they are bringing panoramic videos into consumer-facing virtuality content, as well as how brands can leveraging that into experiential marketing.
Tag: Virtual Reality
The Trigger SXSW: Scott Broock, Jaunt
There has been a lot of buzz around virtual reality, and Scott Broock is here at SXSW to tell us what Jaunt is up to, explaining what their platform can aid VR content creation, as well as what he thinks of the future of VR technology.
The Trigger SXSW: Scott Broock, Jaunt
There has been a lot of buzz around virtual reality, and Scott Broock is here at SXSW to tell us what Jaunt is up to, explaining what their platform can aid VR content creation, as well as what he thinks of the future of VR technology.
Event Recap: Mobile World Congress, Day 2
The IPG Media Lab is covering MWC 2015; check out our recap of Day 1.
Virtual Reality and Gaming
One of the most surprising announcements at MWC15 was the HTC Vive VR headset. While the exact technical specs and pricing are still a bit of a mystery, HTC’s rationale to partner with Valve is not. Today, we visited with Jeff Gattis, HTC’s executive marketing director, to get his take on the partnership. According to Gattis, it all comes down to credibility and community—specifically, the credibility Valve has earned in building their Steam VR platform and the community of over 110MM users. With a great VR standard, a solid network of content developers, and a massive global audience, The HTC Vive is well-positioned to be the first widely adopted VR headset.
Global Representation
One of our favorite activities at Mobile World has been scoping out the various country pavilions—it’s a start up EPCOT, and we love the ingenuity on display. While Germany, France, and host country Spain all had solid showings, Norway stole the show, particularly companies like:
- Elliptic Labs: Gesture-based control for the smartphone.
- Thinfilm: Print-based approach to electronics brings digital interactivity (through NFC) to physical objects.
- Nordic Semiconducters: Chipsets that power proximity marketing solutions like BLE beacons from well-know providers like as Estimote, Kontakt.io and Roximity. Their nRF51 series chipset also powers products like smart lights, wireless keyboards, and the Adidas FIT SMART wristband tracker.
5G Connecting the Future
The promise of 5G—a new wireless network standard that is expected be implemented by 2020—is of course more bandwidth (faster speeds) and lower latency (gamers rejoice). A few of the reasons why we’re excited about 5G is because this new standard has the ability to power new experiences such streaming VR, self-driving cars, and a plethora of connected devices, which are expected to number upwards of 50B by 2020. Companies demoing 5G inspired experiences at MWC15 include Ericsson with Volvo and Telstra, Huawei & Japanese mobile service provider NTT Docomo, and Alerta & China Mobile.
How Fashion Magazines Can Use Virtual Reality
Read original story on: AdWeek
Elle magazine wants to bring front-row seats at fashion shows to it readers with the help of virtual reality. The magazine is reportedly partnering up with VR-movie company Jaunt to produce a 360-degree photoshoot that offers a close look at the spring collection of premium denim brand 7 For All Mankind. The finished content will be released for VR headsets via its website within this month. As more and more brands start to experiment with VR technology, we expect to see more collaborative efforts like this pop up.
What Do You Want To See Next In Virtual Reality?
Read original story on: The Verge
Demonstrating the public’s continued interest in virtual reality, a fundraising campaign for a VR rock opera film has been live on Kickstarter. Described as a seven-part “feature-length virtual reality music experience”, the final product will be playable on a normal PC monitor, but is clearly made for the Oculus Rift. This project, if successfully funded, would indicate further diversification of virtual reality content, which in turn could help push VR technology closer to the consumer market.
Toyota Showcases New Oculus-Powered App
Read original story on: The Guardian
We have seen virtual reality used for simulated test drives before, but Toyota is putting the VR technology to new use with its TeenDrive365 app. Unveiled at the Detroit Auto Show, the Oculus Rift app works as a “distracted driving simulator”, challenging people to drive safely amid various distractions, including babbling passengers, loud traffic noise, and even virtual text messages. Partly designed to showcase the safety features of the new Toyota models, the app also shows the potential for brands to incoporate innovative technologies like virtual reality.
CES 2015: Avegant To Debut Sleek Headphone-like VR Headset
Read original story on: Re/code
Avegant, a Michigan-originated VR startup., is trying to create a virtual reality headset as stylish as Beats’ headphones. Today it shared the design of its first headset, the Glyph, exclusively with Re/code ahead of its formal unveiling at this year’s CES. Although its functions may pale in comparison with, say, the new prototype for Oculus Rift Crescent Bay, it sure looks great.
CES 2015: Razor Looking To Blow Virtual Reality Wide Open
Read original story on: Engadget
Razer is bringing some serious competition to Oculus with an open-source initiative known as “OSVR”, which stands for, you guessed it, Open-Source Virtual Reality. The company made a prototype headset for the initiative to build upon as well. By crowdsourcing its software and hardware development, the VR headset maker is clearly looking to speed up the realization of the virtual reality market, pushing the VR technology to consumers.
Oculus Purchases Nimble VR For 3D Hand Tracker
Read original story on: Gizmodo
Oculus has announced its acquisition of Nimble VR, a two-year-old startup that began with gloves, evolved to Kinect, and finally developed its own mounted 3D camera to track hand motions in real time. This acquisition points to Oculus’ ambition in creating a gesture-motion game controller for its headset, which would open up great possibilities for a deeper, VR-powered immersive engagement.
