Horton hears a Hulu

(iStock)Last week the NY times reported on the insanely divergent number of Hulu users reported by Nielsen and comScore, both reputable measurement firms.  Nielsen reported 8.9 million visitors to Hulu in March while comScore counted 42 million. Nielsen also shows Hulu losing audience in April while still managing to add video views, also known as streams.

So who is really watching Hulu? And why isn’t Hulu countering with its own measurement numbers; assuming they manage their servers, couldn’t they tell the world who is hitting those streams? Continue reading “Horton hears a Hulu”