Read original report on: magnaglobal.com
Our sibling agency MAGNA GLOBAL released their annual Global Ad Forecast for 2015 earlier today. Here are the top five statistical highlights:
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Globally, media owner advertising revenues are forecast to grow by +4.8% in 2015 to reach $536 billion, surpassing the half-trillion milestone. MAGNA forecast global digital revenues to reach 30% market share globally in 2015 (+15.1% to $163 billion).
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Domestically, media owners advertising revenues grew by +4.0% this year to $165 billion in the US – an acceleration compared to 2013 (+2.4%) but below previous expectations.
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Digital media grew strongly again this year (+17.2% to $142 billion) driven by mobile campaigns (+72%) and social formats (+64%). Based on long-term forecasts, digital media will catch up with television in 2019, when both account for 38% of global advertising revenues.
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Digital media is already the #1 media category in 14 of the 73 markets analyzed by MAGNA GLOBAL in this update, including the UK (highest share in the world: 47%), Australia, Canada, Germany, China, Sweden and the Netherlands. In the US, digital will outgrow television revenues by 2017.
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Most other media categories suffered from the competition of television and digital in 2014. Newspaper ad sales decreased by an average -4.3% while magazines ad revenues shrank by -7.3%. Radio was flat (+0.1%) and out-of-home media grew by +3.4%.
