Six hot media trends in 2009

IPG Emerging Media Lab's 2009 Digital TrendsEach year the IPG Emerging Media Lab issues its picks for the top trends in emerging media. Particularly for marketers, its an easy, painless way to get a finger on the pulse of a constantly changing landscape.

How we come to these trends is a journey in and of itself. There are endless brainstorms, weeks of handwringing, then drafts and more drafts. Ultimately, what emerges is a brain trust of sorts–one that comes out of spending a lot of time with new media, and an eye to the future…but not too-distant future, or we couldn’t call them 2009 trends.

You can download a copy of the IPG Emerging Media Lab’s 2009 Digital Trends, or check out this abridged rundown…cause this is where we’re placing our bets and putting our energy this year:

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