Each year the IPG Emerging Media Lab issues its picks for the top trends in emerging media. Particularly for marketers, its an easy, painless way to get a finger on the pulse of a constantly changing landscape.
How we come to these trends is a journey in and of itself. There are endless brainstorms, weeks of handwringing, then drafts and more drafts. Ultimately, what emerges is a brain trust of sorts–one that comes out of spending a lot of time with new media, and an eye to the future…but not too-distant future, or we couldn’t call them 2009 trends.
You can download a copy of the IPG Emerging Media Lab’s 2009 Digital Trends, or check out this abridged rundown…cause this is where we’re placing our bets and putting our energy this year: