New Top Level Domains Keep Brands on Their Toes

As if last year’s launch of the dot-xxx top-level domain wasn’t enough to keep brands on their toes, defending against malicious and trademark-violating domain buys, the launch of hundreds of new top-level domains is now only two months away, and with that launch, another pricey set of domain buys for major brands.  The ICANN has set up a clearing house to allow trademark holders to preemptively purchase quantities of new domains. Set to launch are extensions like dop-app, dot-music, dot-sucks, dot-world, dot-docs, and potentially some brand-specific ones like dot-cocacola or dot-youtube, heralding in a new age of web organization and more immersive online branding experiences.  The dot-com age won’t go away immediately, as custom top level domains are prohibitively expensive, but for some high-end brands, they may be just the ticket to stand out once again on the web.

Fujitsu Boasts Internet Speed Increase

Fujitsu engineers have developed a software-based file transfer protocol that makes transfer speeds over 30 times faster and is claimed to reduce virtual desktop operating latency to less than 1/6 of previous levels.  This new technology distinguishes data packets that are still in transit versus those which have been lost, and ensures that only an optimal amount of data is being sent at any given time.  They hope to commercialize the technology in 2013.

Google Has Big Plans For Google Fiber

Google Fiber has mostly been Google’s pet project, but recent news from suggests the internet giant has big plans for their broadband initiative. Google’s Chariman Eric Schmidt recently announced that Fiber will no longer be just an experiment and that they will be expanding their footprint beyond their Kansas City trial. With many calling it the highest speed internet available, those outside of tornado alley can rejoice.