Tag: Hyperlocal

How To Solve The Uber Trust Issue

Posted on by Lab Team

Read original story on: NYTimes

Uber is having a terrible week. After being sued in Portland and India, banned in Spain and Thailand, and hassled in Rio, the popular on-demand car service received yet another blow when New York Times published an opinion piece titled “We Can’t Trust Uber”, criticizing the way Uber has been handling data generated by Uber rides.

With numerous incidences of data breaches exposed in recent years, consumers have become increasingly aware of the privacy concerns and are therefore looking to take back the control of their personal data. One possible solution to Uber’s data woes would be to do what we have suggested in our POV on the data dilemma: be transparent, be helpful, and get well-informed consent from users.

Meet Our Newest Partner, Estimote, The Beacon Management Solution

Posted on by Lab Team

Read more on: Estimote Team Blog

Estimote just announced a new array of software that includes developer SDKs, APIs, and other tools to help developers and retailers alike deploy and manage beacons at scale. IPG Media Lab signed on as one of the marquee launch partners (and so far, is the only media company on board) because we are very excited about the innovative approach that Estimote takes with its open APIs, which allow beacon data to be integrated into existing enterprise software systems. We’re particularly excited to see this amazing new platform start gaining grounds in the hyperlocal market.

Why Spotify Is Riding With Uber

Posted on by Lab Team

Read original story on: Spotify Blog

Earlier today Uber announced a high-profile partnership with Spotify for a deep integration that will make Uber rides more customizable. Starting November 21st, users in ten selected global markets, including New York City and San Francisco, will be able to link their Spotify premium account with their Uber profile, set a playlist for the ride, and wirelessly control the music from either the Uber or Spotify apps during the trip. Support for podcasts are also hinted at in leaked app images.

This partnership signals Uber’s first official entry into connected car, which, if proven successful, could potentially open up new opportunities for on-the-go, hyperlocal marketing,

Why Samsung’s New Placedge Beacon Is A Big Deal

Posted on by Lab Team

Read original story on: BEEKn

Samsung is launching its own beacon! The company has unveiled the Samsung Placedge Platform, which functions as a beacon-detecting uber-application that sits at the device layer, with no specific app required. A SDK has also been released to enable developers to create their own apps, allowing for more customized experiences.

This move by Samsung helps to reinforce that beacons aren’t an Apple-only thing. It also highlights the competition for access to consumer engagement happening in the hyperlocal space.

Redesigned Google Maps Boasts New Hyperlocal Features

Posted on by Lab Team

Read original story on: Business Insider

Earlier today Google unveiled the latest update of its Google Maps app for both iOS and Android. Revamped with a colorful new design that aligns with Google’s newly introduced “material design” concept, the app added new features such as embedded restaurant reservations enabled by OpenTable and deeper Uber integration that now displays the price for the rides right in the app. Convenient and business-friendly, these new hyperlocal features are sure to be embraced by users and merchants alike.

Lowe’s Introduces Beacon-Sensing Robot For Customer Service

Posted on by Lab Team

Read original story on: Wall Street Journal

Lowe’s department store has started testing a new connected device program called OSHbots that provides customer service with a robotic assistant. The robots use beacon technology to know what aisle the customers are in and where to go. This also allows the robots to provide inventory support to the store, as well as to display location-specific ads or promos. With more connected devices being implemented in retail, customer experience inside physical stores are about to change forever.

Brickstream Acquires Nomi For Better In-Store Analytics

Posted on by Lab Team

Read original story on: TechCrunch

In-store analytics firm Brickstream has acquired the New York-based startup Nomi. As Brickstream has already installed more than 100,000 in-store devices for camera-based analytics, this deal helps Nomi sidestep the hurdle of actually getting its technology into stores. And with this acquisition, the hyperlocal analytics industry appears poised for its first wave of consolidation.

Netflix Tests Contextual Outdoor Digital Campaign Made Of GIFs

Posted on by Lab Team

Read original story on: Digiday

Netflix has started testing a new outdoor campaign in Paris that consists of responsive movie GIFs. The billboards display GIFs from movies and shows that are available on Netflix and will change depending on weather, news events, or even nearby promotions accordingly. Using this type of digitally enabled hyperlocal advertising, Netflix looks to connect its content to people’s emotions, interests and behaviors at the right moment.

Museums Embracing Digital Tools

Posted on by Lab Team

Read original story on: NYTimes

Once reluctant to accept the virtual world, museums are now transitions into the digital age — using interactivity, 3-D imaging and augmented reality in displays. They are embracing digital experiences to enhance the physical experience of exploring the museum. The Met Museum, in particular, even embraced the hyperlocal “here and now” philosophy by encouraging visitors to use their mobile phones while browsing artwork f0r additional information.

Lord & Taylor Expanding In-Store Beacon Program Nationwide

Posted on by Lab Team

 Read original story on: Street Fight

After testing in-store beacon technology in ten locations across the U.S. and Canada with positive feedbacks, Lord & Taylor now plans to expand the pilot program to its stores nationwide by the end of November. The company installed four to six beacons in each test store, and used a centralized system to send discounts and editorial content to the signed-on mobile devices of its customers. The company reported an 18% engagement rate for in-store messages from its pilot program, while the average engagement click-through rate for a mobile banner ad is less than 0.4%